Ross Anderson is Professor of Security Engineering at Cambridge
University. He has worked on many technical security topics from
cryptography and hardware tamper-resistance to adversarial machine
learning, and has also been involved in technology policy issues from
the regulation of cryptography to the safety and privacy of clinical
information systems. He is a winner of the Lovelace Medal, the UK's
top award in computing, and the author of the well-known textbook
His classic book "Security Engineering"
Just as Big Tobacco spent decades denying that smoking causes lung cancer, and Big Oil spent decades denying climate change, so Big Data has spent decades pretending that sensitive personal data can easily be ‘anonymised’ so it can be used as an industrial raw material.